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Lauren Powell

Digital Analytics & Social Listening Manager
PepsiCo

Lauren leads social listening & analytics within the Creators League, Pepsico's in-house content studio. In this role, she uses consumer conversations mined from social to help brands become more agile, timely, and culturally relevant, aiming to capture the attention of today's choosy social media user. Prior to Pepsico, she spent four years building out similar capabilities for Anheuser Busch; and got her start at GroupM. When she's not trying to keep up with the latest memes and Tik Tok challenges, Lauren enjoys hanging with her husband and dog, traveling, cooking, reading and listening to podcasts. 

Lauren Powell’s Session(s):


9:30 am–10:15 am PDT — Wednesday, June 9, 2021

Panel: Using Social Listening as an Insights Machine to Inform your Content Strategy

This panel will dive into:

  • How to properly vet different social and web listening tools for the needs of your business
  • Leveraging social listening to be proactive rather than reactive
  • How the digital landscape has changed as a result of COVID-19 and why social listening is more important than ever
  • Ways social listening can help brands avoid appearing tone-deaf
  • Using social listening insights to create the content your customers are asking for

Check out our early bird ticket prices!
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