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Chris Kelleher

Head of Organic Social Media

Chris Kelleher joined Wayfair in March as Head of Organic Social Media, where she's currently focused on building a team and developing social strategies across Wayfair and their specialty brands: Joss & Main, Birch Lane, AllModern and Perigold. Prior to joining Wayfair, Chris Kelleher led Global Social Media at Bose, growing the capability to earn the brand top-ranked status in the CE category on social media. Additionally, she has led social media at PUMA and for a variety of clients while at Boston-based agency Genuine Interactive.

Chris is an Upstate NY native and has a Bachelor’s degree in Communications from Northeastern University. Outside of work, Chris loves being active (just started golf lessons; advice welcome) and working on home and yard updates (advice still welcome). Chris lives in Massachusetts with her husband and two young children.

Chris Kelleher’s Session

8:15 a.m.–9:00 a.m. Pacific Time —

Panel: Learning to Take Creative Risks to Find Success on Social

This panel will discuss topics including:

  • How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
  • What to do when a piece of content gets negative feedback and how to learn from it
  • Finding the right threshold for trying new ideas that still align with your brand
  • The role of cancel culture in taking risks on social
  • Defining guardrails for your brand to help avoid content missteps and position it for success
  • Defining an approval process that still allows you to post timely content and try new things
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