Chris Kelleher joined Wayfair in March as Head of Organic Social Media, where she's currently focused on building a team and developing social strategies across Wayfair and their specialty brands: Joss & Main, Birch Lane, AllModern and Perigold. Prior to joining Wayfair, Chris Kelleher led Global Social Media at Bose, growing the capability to earn the brand top-ranked status in the CE category on social media. Additionally, she has led social media at PUMA and for a variety of clients while at Boston-based agency Genuine Interactive.

Chris is an Upstate NY native and has a Bachelor’s degree in Communications from Northeastern University. Outside of work, Chris loves being active (just started golf lessons; advice welcome) and working on home and yard updates (advice still welcome). Chris lives in Massachusetts with her husband and two young children.

Chris Kelleher’s Session

8:15 a.m.–9:00 a.m. Pacific Time — Tuesday, June 7, 2022

Panel: Learning to Take Creative Risks to Find Success on Social

This panel will discuss topics including:

How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
What to do when a piece of content gets negative feedback and how to learn from it
Finding the right threshold for trying new ideas that still align with your brand
The role of cancel culture in taking risks on social
Defining guardrails for your brand to help avoid content missteps and position it for success
Defining an approval process that still allows you to post timely content and try new things