Sydney is a content and community strategist at Chemistry Agency, an award-winning advertising agency, working to expand social media marketing services and greater online and brand content initiatives for clients. Previously she worked as Design Specialist for the University of Pittsburgh School of Education. New to agency life, she has a fresh and unique approach to content creation and storytelling. With a passion for online trend tracking and insights, Sydney has been able to provide strategic guidance to companies from Siemens Energy to Doris Duke Charitable Foundation. When she's not at work you can find her exploring Pittsburgh restaurants and spending time with her shelter pup, Tito (bonus points if the restaurant is dog friendly).
10:15 a.m.–11:00 a.m. Pacific Time — Wednesday, June 8, 2022
Consumers today go into shopping with a deep market understanding. Brands that aren’t matching this with their own consumer and market understanding face unnecessary peril! Particularly as consumers buy with their hearts more often than not these days, with 71% of consumers preferring to purchase from brands aligned with their values. So, staying ahead of whatever shiny object has captured their attention is crucial.
In this session, join experts from Chemistry, MMGY, and NetBase Quid as they discuss best practices for gaining a solid understanding of your audience and the category utilizing consumer and market data. Using examples from the travel and hospitality industry, you’ll hear how using social listening to identify key recovery indicators has produced spectacular results for these heavily impacted businesses during the pandemic. You’ll walk away with the knowledge of how to move from assumptions and perceived audiences to build fundamental understanding, grounded data-driven confidence that is based on real people and their habits.