Kristen Wiley’s Session(s):
Today’s marketers are experiencing gaps in the reporting of their customer’s buying journey - aka ‘The Dark Funnel’ - which makes understanding the best ways to market to shoppers a constant challenge. Ongoing data privacy limitations add to the complex problems marketers face.
Kristen Wiley, Founder/CEO of Statusphere - a technology platform that scales micro-influencer marketing - will break down how calculating marketing attribution has changed and share best practices for brands looking to grow in the community commerce space. She’ll discuss how marketers can develop a consistent stream of UGC to support brand awareness goals, build audience trust and create customers through conversations.
Attendees will learn: