Kristen Wiley is the Founder and CEO of tech startup Statusphere, a consumer-to-consumer marketing platform that helps digital audiences discover brands they love from people they trust.

As an award-winning marketer and blogger, she instinctively understands the perspectives of brands and social creators which provides the foundation for thoughtful results + purpose-driven client campaigns.

Kristen Wiley’s Session

The Dark Funnel, Data Disruptions and the Future of Social Media

Today’s marketers are experiencing gaps in the reporting of their customer’s buying journey - aka ‘The Dark Funnel’ - which makes understanding the best ways to market to shoppers a constant challenge. Ongoing data privacy limitations add to the complex problems marketers face.

Kristen Wiley, Founder/CEO of Statusphere - a technology platform that scales micro-influencer marketing - will break down how calculating marketing attribution has changed and share best practices for brands looking to grow in the community commerce space. She’ll discuss how marketers can develop a consistent stream of UGC to support brand awareness goals, build audience trust and create customers through conversations.

Attendees will learn:

Why traditional attribution models don’t work anymore
Strategies for calculating marketing attribution in the “dark funnel”
Tracking tips, tools, and techniques to optimize your dark funnel strategy