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Megumi Robinson

Vice President, Services
Belle Communication

Megumi leads the accounts and services team for Belle Communication, a women-owned and led, nationally awarded and top-ranked PR and influencer marketing agency. Her vast network of media and influencer relationships, together with her crisis experience and roots in CPG, tourism and F&B, empowers her with an insightful, big picture view of communication across new and traditional media. She’s developed creative campaigns and strategies for brands including Nationwide, Big Lots, Jeni’s Splendid Ice Creams and Dearfoams. 

Megumi Robinson’s Session

1:00 p.m.–1:45 p.m. Pacific Time — Thursday, June 9, 2022

How to Leverage Influencers in B2B Marketing and Secure New Leads Within Weeks

According to the Content Marketing Institute, only 24% of B2B brands use influencer marketing. Translation: influencers are an untapped tactic with unlimited potential to reach business prospects.

Nationwide Insurance is known to innovate within the digital marketing space across its many business units. In this presentation, Kristi Daraban, associate vice president of social media at Nationwide, will share insights into how complex industries can execute successful influencer campaigns with Megumi Robinson, vice president of services for Belle Communication, Nationwide’s influencer agency partner.

Daraban and Robinson will share key takeaways that are applicable to both B2B and B2C brands by presenting a brand case study that tapped micro-influencers and resulted in leads.

Attendees of the presentation will learn how to:

  • Find niche content creators on best-fit platforms that directly relate to challenges your audience is facing.
  • Create compelling story arcs that make complex topics relatable and take your audience's mindset into consideration.
  • Repurpose published content in an integrated marketing plan to maximize ROI.
  • Look beyond vanity metrics and identify which engagements and KPIs are most important for measuring success.
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