A retired girl band keyboardist, Stephanie Frank has been working in digital content marketing for 15 years. In her previous role as Senior Manager of External Communications for PwC, she was responsible for increasing social media visibility by over 90% and supported the launch of PwC products.

As the Marketing Director of the Mayo Clinic Diet, she hopes to redefine diet culture online to support those on a healthy path to whole health and weight loss. She works closely with medical professionals and specialists to supply audiences with resources and information that help people on their road to health.

Stephanie Frank’s Session

9:30 a.m. - 10:15 a.m. Pacific Time —

Creating Content For Your Audience: A Mayo Clinic Diet Case Study

This session will speak to the process of creating audience-targeted content. Stephanie will share her experience creating research/science-based content for a global organization - where audiences rely on accurate, timely, and relevant content to support them on their weight-loss journeys. She'll share the impact this type of content has had on the Mayo Clinic Diet brand and how it's allowed them to better connect with their customers.

Through case study examples, templates, and frameworks, attendees will learn how to:

Prioritize "audience-first" content creation
Bring new content ideas to the right people in leadership
Create a process for communicating these ideas to leadership that is not "social savvy"
Develop content brainstorming skills for ideas your audience needs and likes
Continually evolve content based on the needs of your audience and your organization