A retired girl band keyboardist, Stephanie Frank has been working in digital content marketing for 15 years. In her previous role as Senior Manager of External Communications for PwC, she was responsible for increasing social media visibility by over 90% and supported the launch of PwC products.
As the Marketing Director of the Mayo Clinic Diet, she hopes to redefine diet culture online to support those on a healthy path to whole health and weight loss. She works closely with medical professionals and specialists to supply audiences with resources and information that help people on their road to health.
9:30 a.m. - 10:15 a.m. Pacific Time — Tuesday, June 7, 2022
This session will speak to the process of creating audience-targeted content. Stephanie will share her experience creating research/science-based content for a global organization - where audiences rely on accurate, timely, and relevant content to support them on their weight-loss journeys. She'll share the impact this type of content has had on the Mayo Clinic Diet brand and how it's allowed them to better connect with their customers.
Through case study examples, templates, and frameworks, attendees will learn how to: