Social Advertising: It’s Time to Take it Personally!

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Social personalization has gone from wish list to mandate when it comes to how brands plan ad campaigns. But how does personalization work across different social platforms? How can you build it into existing creative workflows? What impact does it have on performance? Learn about the major challenges and opportunities for social personalization and get concrete tips for improving your program.

Takeaways:

• Adding personalization to social creative can have a major impact on sales lift and ROI
• Countless data sources – including location, psychographics, and real-time trends – can lead to better personalization at scale
• New technologies can streamline workflows and save weeks of time spent on production, revisions, and optimization