Learning to Take Creative Risks to Find Success on Social

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This panel will discuss topics including:

• How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
• What to do when a piece of content gets negative feedback and how to learn from it
• Finding the right threshold for trying new ideas that still align with your brand
• The role of cancel culture in taking risks on social
• Defining guardrails for your brand to help avoid content missteps and position it for success
• Defining an approval process that still allows you to post timely content and try new things