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Tuesday, June 7, 2022    8:15 a.m.–9:00 a.m. Pacific Time

Learning to Take Creative Risks to Find Success on Social

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This panel will discuss topics including:

  • How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
  • What to do when a piece of content gets negative feedback and how to learn from it
  • Finding the right threshold for trying new ideas that still align with your brand
  • The role of cancel culture in taking risks on social
  • Defining guardrails for your brand to help avoid content missteps and position it for success
  • Defining an approval process that still allows you to post timely content and try new things

Karen McFarlane
Chief Marketing Officer
Lettershop

 

Glenn Woods
Sr. Social Media Manager - Brand
Hulu

Markeia McCarty
Marketing Manager
Hunters Entertainment

Chris Kelleher
Head of Organic Social Media
Wayfair

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