Setting Up Your Campaign For Success: Ferguson's Influencer Vetting + Onboarding Process

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When you think about the industries that are utilizing social media influencers, the wholesale industry may not be the first one that comes to mind. This session will cover how Ferguson Enterprises, the largest U.S. distributor of plumbing supplies, PVF, waterworks, and fire and fabrication products, has grown its influencer program from informal one-off relationships to a robust program that has become an integral part of its marketing efforts.

Over the last 3 years, Ferguson’s team has cultivated a community of passionate, talented influencers through intensive vetting and onboarding. In turn, the team has been able to showcase to leadership the value that these partnerships bring to its overall company goals.

• How to create vetting guidelines and benchmarks
• Understand what type of onboarding process will set your influencer partnerships up for success
• How to leverage influencer deliverables to meet company goals