Why Organic Influencers are the Future of Influencer Marketing

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The influencer marketing industry is now shifting towards the people who are most authentic, trusted and influential to consumers: organic influencers — the real people who are genuine brand advocates and passionate content creators.
In this session, Damien Mahoney, Co-founder at Stackla, explores how, by redefining influencer programs to focus on organic advocates, brands can not only better reach and influence their target audiences but also strengthen consumer trust, scale authentic content experiences and create deeper, long-term relationships with their customers.