Katrina Parr

Global Social Media Strategist
Rockwell Automation

My passion for social media strategy and management can be traced back to the birth of social media. My first assignment as an intern 15 years ago was to investigate the social media space to justify starting a business presence. Little did I know that investigating social media would become part of my daily responsibilities throughout the rest of my career.  I'm currently the Global Social Media Strategist at Rockwell Automation and have developed an unyielding desire to learn and stay current on the ever-evolving space of social media. My world-class and award-winning accomplishments are rooted in continuous learning about new trends and platform capabilities while using quantitative and qualitative analysis to make smart decisions.  

I’m a firm believer in stepping away from your work to see possibilities with fresh eyes.  So, when I’m not in the office, you might see me on social posting selfies from yoga classes and running trails.  Connect with me over LinkedIn to keep in touch. 

Katrina Parr’s Session

12:30 p.m.–1:00 p.m. Pacific — Thursday, June 15, 2023

The Power of the People Behind the Brand: Developing Internal Influencers with Creative Social Videos

Check out our early bird ticket prices!
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