Katrina Parr

Global Social Media Strategist
Rockwell Automation

My passion for social media strategy and management can be traced back to the birth of social media. My first assignment as an intern 15 years ago was to investigate the social media space to justify starting a business presence. Little did I know that investigating social media would become part of my daily responsibilities throughout the rest of my career.  I'm currently the Global Social Media Strategist at Rockwell Automation and have developed an unyielding desire to learn and stay current on the ever-evolving space of social media. My world-class and award-winning accomplishments are rooted in continuous learning about new trends and platform capabilities while using quantitative and qualitative analysis to make smart decisions.  

I’m a firm believer in stepping away from your work to see possibilities with fresh eyes.  So, when I’m not in the office, you might see me on social posting selfies from yoga classes and running trails.  Connect with me over LinkedIn to keep in touch. 

Katrina Parr’s Session

12:30 p.m.–1:00 p.m. Pacific — Thursday, June 15, 2023

The Power of the People Behind the Brand: Developing Internal Influencers with Creative Social Videos

Gone are the days of employees being condemned if they publicly utter a word about the company. Our employees are our greatest brand advocates and, in many ways, positioned as trust-worthy experts to our customers. We knew that in today’s world, our employees needed a social media “permission slip” as an encouragement to engage with the brand on social media. Once that door was propped open for our employees to get involved with the brand on social media, we began building employee spotlights into every strategic opportunity to let the voices of our very own employees carry out the brand messaging.

In this session, you’ll learn how to take your content to the next level by empowering your employees and brand advocates to engage your social audience and position themselves as trusted advisors. You’ll see proven examples of how Rockwell Automation ditched the technical “talking head” videos and set sights on engaging thought-leadership spotlights from ROK star employee experts.

Get the inside scoop on how Rockwell Automation garnered over 1 million video views featuring authentic company nano-influencers sharing important company messaging during a recent campaign. This session will include simple tips to groom your ideal internal thought-leaders to elevate their social media presence with produced stories and livestream videos.

  • Key takeaways from this session include:
  • Tips for authentic video
  • Empowering and developing internal advocates
  • Proven livestream video best practices
  • Diversifying story strategies with global spotlight videos.
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