Pre-Summit Interactive Workshops
Tuesday, June 13, 2023
8:00 a.m.–11:00 a.m. Pacific
Advanced Retargeting for Paid Social
12:00pm - 3:00pm Pacific
Creating Engaging Videos & Growing Your Audience on TikTok
SMSsummit — Live Virtual Conference
Wednesday, June 14, 2023
8:10 a.m.–8:40 a.m. Pacific
Staying up to Date in 2023: An Overview of the Emerging Platforms, Consumer Trends, and Feature Updates
8:40 a.m.–9:10 a.m. Pacific
Driving Engagement in Less-Than-Engaging Categories
9:10 a.m.–9:30 a.m. Pacific
Break
9:30 a.m.–9:45 a.m. Pacific
Thought Leader Spotlight
9:45 a.m.–10:30 a.m. Pacific
Panel
The "Creative Desert": Brainstorming Social Content Ideas During Slow Days
10:30 a.m.–11:00 a.m. Pacific
TikTok Case Study – Linqia and Bayer
11:00 a.m.–11:30 a.m. Pacific
Break
11:30 a.m.–12:15 p.m. Pacific
Thought Leader Spotlight
12:15 p.m.–1:30 p.m. Pacific
How to Make Content Decisions that Drive Analytics
1:30 p.m. Pacific
End of Day 1
SMSsummit — Live Virtual Conference
Thursday, June 15, 2023
8:10 a.m.–8:40 a.m. Pacific
How to Grow and Maintain a Social Media Following: Finding Both Your Niche and Broader Audiences
8:40 a.m.–9:10 a.m. Pacific
How Marketers Can Create Ads That Stand Out in Busy Feeds and Drive Real Growth
9:10 a.m.–9:30 a.m. Pacific
Break
9:30 a.m.–9:45 a.m. Pacific
Thought Leader Spotlight
Speaker-Led Roundtable Discussions
9:45 a.m.–10:30 a.m. Pacific
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
How to Create and Manage an Effective Content Calendar | Collaborating with Leadership on Social Media Manager | Managing Burnout as a Solo Social Media Manager | How to Generate Creative Video Content Ideas | How to Measure Influencer Marketing ROI |
10:30 a.m.–11:00 a.m. Pacific
Influencer Marketing for CPG on Instagram
11:00 a.m.–11:30 a.m. Pacific
Break
11:30 a.m.–11:45 p.m. Pacific
Thought Leader Spotlight
11:45 a.m.–12:30 p.m. Pacific
Panel
How to Find and Vet Influencer Partnerships That Fit for Your Brand
12:30 p.m.–1:00 p.m. Pacific
The Power of the People Behind the Brand: Developing Internal Influencers with Creative Social Videos
1:00 p.m.–1:30 p.m. Pacific
How to Choose and Optimize the Right Social Platform for Your Brand
1:30 p.m. Pacific
End of Day 2
SMSsummit — Post-Summit Interactive Workshop
Thursday, June 15, 2023
9:00 a.m.–12:00 p.m. Pacific
Influencer Marketing Best Practices (details coming soon!)