Ryan Mitchell

Manager, Social Media
Vertex Inc.

With over ten years of B2B and B2C social media marketing experience, Ryan leads a world-class social media program that drives demand-generation, user engagement and education, brand awareness and interactive thought-leadership. Ryan focuses on developing the program's social media following based on engaging with customers, prospects and members of target business personas. Ryan utilizes real-time data, custom reports and other social media solutions to study what the target audience is looking for and to craft interactive and impactful content that drives user education and interaction.

Ryan Mitchell’s Session

1:00 p.m.-1:30 p.m. Pacific — Wednesday, June 14, 2023

Driving Business Impact With Your Social Media Community

Companies are undergoing digital transformation, all while driving eCommerce growth and trying to educate and engage their customers and prospects regularly. And at the core of this digital expansion is social media. 

This session will walk through how social media teams can drive actionable business value/outcomes through a target audience-focused social media strategy that highlights how interacting with different segments of your audience can improve quality and quantity together. The tactics we'll discuss are transferable to social media teams at small, mid-sized, and enterprise-level organizations.

  • Understand the importance of developing and learning your social media-based community, followers, and their likes/needs/pain points. 
  • Educate and engage your target audience on the digital journey for business impact.
  • Analyze real-time social media data to identify success/growth opportunities and demonstrate value to leadership & colleagues.
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