Noressa Kennedy Hinkler

Senior Director, Recruitment Marketing
Nucleus Healthcare

Throughout my career, I've used social media to help brands build engaged audiences across all platforms. I leverage a keen eye for analytics with a passion for communications to tell a brand's story to both internal and external audiences. In my current role with a well-established national brand, I dig into strategy to push a consistent digital footprint.

From press releases to email strategy, I’ve managed many different roles. In order to gain invaluable insight into the industry, I planned and facilitated focus groups -- which provided quantitative knowledge that pushed strategy to solidify our brand and turn engagement into loyalty.

Noressa Kennedy Hinkler’s Sessions

12:15 p.m.–12:45 p.m. Pacific — Wednesday, June 14, 2023

How to Make Content Decisions that Drive Analytics

Often times we look at traditional data which tells us when to post or what content is performing best, so we know what to continue posting. Other times, we need immediate results but aren’t sure how to quantify them. Sometimes the hardest thing for communicators to communicate about is qualitative ROI relative to social media. But there are ways to quantify the number of DMs received and response time. There are also ways to post content to get immediate responses, such as polls or posts with question captions. In doing that, we can prove short-term metrics that speak to long-term goals.

9:45 a.m.–10:30 a.m. Pacific — Thursday, June 15, 2023

Speaker-Led Roundtable Discussion

Managing Burnout as a Solo Social Media Manager

Check out our early bird ticket prices!
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