Jessica Dove
Director of Social Media and Influencer MarketingMGM Resorts International
Speaker details coming soon!
12:45 p.m.–1:30 p.m. PT — Thursday, June 13, 2024
This panel discussion will address the nuanced dynamics between macro and micro-influencers, uncovering the optimal fit for your campaign objectives. Experts will dissect the distinct advantages and considerations associated with each influencer tier, offering invaluable insights to guide your strategic decisions. Whether you're aiming for broader reach or targeted engagement, this panel will equip you with the knowledge to navigate the influencer landscape effectively and elevate your campaign success.