Jessica Dove

Director of Social Media and Influencer Marketing
MGM Resorts International
Speaker details coming soon!

Jessica Dove’s Session

12:45 p.m.–1:30 p.m. PT — Thursday, June 13, 2024

Panel: Macro vs. Micro-influencers: Navigating the Best Fit for Your Campaign

This panel discussion will address the nuanced dynamics between macro and micro-influencers, uncovering the optimal fit for your campaign objectives. Experts will dissect the distinct advantages and considerations associated with each influencer tier, offering invaluable insights to guide your strategic decisions. Whether you're aiming for broader reach or targeted engagement, this panel will equip you with the knowledge to navigate the influencer landscape effectively and elevate your campaign success.

Check out our early bird ticket prices!
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