Leslie Douglas is an award-winning Social Media leader helping increase the visibility of brands and people on the digital landscape. Her career spans over a decade of leading large-scale marketing, PR, and social media campaigns of some of the world's most recognized industry leaders and largest professional services firms. Her passion project is focused on personal brand building for emerging women leaders. When she's not working, she enjoys traveling with family, listening to audiobooks, petting cats, and wants to be friends with everyone.
12:15 p.m.–1:00 p.m. Pacific Time — Wednesday, October 26, 2022
When you go to Twitter and type in your company's name, how many channels pop up, and how does your customer know which handle to follow? For many global brands, their channel landscape has become noisy, with too many handles confusing their audiences. How do you make a case to leadership on which channels to keep and which to sunset? Alternatively, how does a brand decide how and when to expand their channel mix and try new platforms? After attending this session, participants will be able to see how Intel has evaluated its channel landscape, made a business case to leadership on the "right" channel mix, and determined which channels to consider for the future.