Navigating the Platform Algorithms: Making Sure Your Social Content Can Perform Its Best

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As marketers, it's our job to understand the inner workings of social media platforms to optimize and package our brands and clients' social media content across their channels best.

However, working at the speed of social in the always-changing social ecosystem, it can be pretty daunting to keep up -- or better yet, understand and navigate the algorithms and ultimately prove ROI.

In this session, you'll learn:

• The breakdown of algorithms per social platform
• Why algorithms matter and keeping up to date with them
• Best practices for creating a stand-out content strategy
• Learn how to track your content performance for success