Brenton Thomas


With over 8 years of expertise in paid search, paid social, organic social media, and SEO, Brenton is a seasoned digital marketing authority. As the visionary founder of Twibi, a dynamic digital marketing agency, he has successfully collaborated with businesses ranging from billion-dollar enterprises to ambitious startups. Armed with an MBA in International Marketing from Saint Mary's College of California, Brenton is not only a practitioner but also an academic in the field. Outside the digital realm, he cherishes moments with friends and family.

Brenton Thomas’s Session

12:00 p.m.–3:00 p.m. PT — Wednesday, October 23, 2024

GA4 and GTM Workshop: Step-by-Step Guide for Configuration, Event Tracking, and Data Interpretation

Join us for an immersive 3-hour workshop divided into three chapters, each featuring breakout sessions and ample time for questions. We'll embark on a journey to establish a Google Analytics 4 (GA4) account from the ground up. 

Witness a live screen share with Brenton as he navigates through GA4's Setup Assistant, providing real-time guidance every step of the way. Next, delve into Google Tag Manager (GTM), where we'll harness data directly from your website to seamlessly integrate it into GA4 for comprehensive tracking. Concluding the workshop, we'll explore advanced techniques for maximizing GA4 reporting capabilities and address common reporting challenges.

Key takeaways:

  • Mastery of GA4 implementation
  • Utilizing GTM to transmit tailored events to GA4 for precise conversion tracking
  • Techniques for filtering and segmenting data within GA4
Check out our early bird ticket prices!
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