Pre-Summit Interactive Workshops
Wednesday, October 23, 2024
12:00 p.m.–3:00 p.m. PT
GA4 and GTM Workshop: Step-by-Step Guide for Configuration, Event Tracking, and Data Interpretation
Join us for an immersive 3-hour workshop divided into three chapters, each featuring breakout sessions and ample time for questions. We'll embark on a journey to establish a Google Analytics 4 (GA4) account from the ground up.
Witness a live screen share with Brenton as he navigates through GA4's Setup Assistant, providing real-time guidance every step of the way. Next, delve into Google Tag Manager (GTM), where we'll harness data directly from your website to seamlessly integrate it into GA4 for comprehensive tracking. Concluding the workshop, we'll explore advanced techniques for maximizing GA4 reporting capabilities and address common reporting challenges.
Key takeaways:
- Mastery of GA4 implementation
- Utilizing GTM to transmit tailored events to GA4 for precise conversion tracking
- Techniques for filtering and segmenting data within GA4
Agenda and Activities
Chapter 1: Getting Started with GA4
(40 minutes)
- Understanding UA versus GA4 (Poll: Familiarity with GA4)
- Live “Setup Assistant” walkthroug
- Defining key audiences for tracking
- Linking GA4 to Google Ads
- Breakout session for hands-on practice
- Q&A session
Chapter 2: Event and Conversion Configuration using Google Tag Manager
(100 minutes)
- Introduction to GTM and its functionality
- Setting up a new GTM Account and linking it to GA4
- Live creation of three tags to monitor three distinct events using GTM (Poll: Lead generation vs E-commerce)
- Breakout session for practical exercises
- Q&A session
- Utilizing GA4’s DeBug View for pageview and event tracking testing
- Breakout session for further exploration
- Q&A session
- Converting Events into Conversions in GA4
Chapter 3: Data Interpretation in GA4
(40 minutes)
- Overview of reporting features in GA4
- Segmenting data based on multiple dimensions
- Filtering reports according to events and conversions
- Enhancing reports with additional metrics
- Addressing common data issues
- Ensuring accurate channel groupings
- Achieving audience eligibility for paid ads
- Conclusion and final Q&A session
Live Virtual Conference
Thursday, October 24, 2024
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
Panel
The Evolution of Social Media Advertising: From Targeting to Personalization
8:45 a.m.– 9:30 a.m. PT
Developing a Social Media Strategy for Small Teams
9:30 a.m.–9:45 a.m. PT
Break
9:45 a.m.–10:30 a.m. PT
The Key to Crafting Thumb-Stopping Content
10:30 a.m.–10:45 a.m. PT
Thought-Leader Spotlight
10:45 a.m.–11:15 a.m. PT
Break
11:15 a.m.–12:00 a.m. PT
Using Social Customer Care to Cultivate Brand Loyalty
12:30 p.m.–1:00 p.m. PT
Break
1:00 p.m.–1:45 p.m. PT
Supercharge Your Brand's Presence on LinkedIn
LinkedIn Members interact with LinkedIn Pages over 2B times per month, which makes it essential that your brand's presence and content stands out. This session is designed to offer you top tips and tricks to help you make the most of your brand’s presence.
In this session, you'll learn practical strategies to enhance your brand’s visibility, including:
- The importance of creating a strong Page for your brand on LinkedIn and how to do it effectively
- Best practices for creating and sharing content that drives engagement on LinkedIn
- LinkedIn formats and features to best convey your message
- How to build a community around your brand
- Optimizing content with analytics
1:45 p.m,–2:30 p.m. PT
Panel
Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms
2:30 p.m. PT
Day One Concludes
Live Virtual Conference
Friday, October 25, 2024
8:00 a.m.–8:15 a.m. PT
Welcome Remarks by Summit Emcee
8:15 a.m.–9:00 a.m. PT
Extracting and Communicating Insights to Senior Leaders
9:00 a.m.–9:45 a.m. PT
Organic vs. Paid Social Media: An Integrated Strategy That Works
9:45 a.m.–10:00 a.m. PT
Break
Speaker-led Roundtable Discussions
10:00 a.m.–10:45 a.m. PT
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Driving Engagement on Facebook | How to Use Hashtags Effectively | Navigating Social Media Compliance Across Regulated Industries | B2B Strategies | Leveraging Shopability Features on Social to Drive E-commerce Growth | Leveraging Employee Generated Content |
10:45 a.m.–11:30 a.m. PT
Measuring the ROI of Influencer Marketing: Metrics, Analytics, and Attribution Models
11:30 a.m.–12:00 a.m. PT
Break
12:00 p.m.–12:45 p.m. PT
Unlocking the Power of ChatGPT Prompts for Social Media Marketers
12:45 p.m.–1:30 p.m. PT
Panel
The Art of Authenticity: Brand Storytelling that Resonates with Your Audience
1:30 p.m. PT
Day Two Concludes
On-Demand Sessions
Your Complete Guide to Building a Social Media Content Calendar
Tapping into Your B2B Audience on Social
Tips and Tricks for Creating Short-Form Video Content