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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Crowd Companies
The Next Phase of Social: The Collaborative Economy
February 9, 2017
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Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program
February 9, 2017
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Creating an all-in-one customer service platform at Mayfield Robotics: Where social media and customer feedback collide
February 9, 2017
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Innovative ways you can tell your brand story on Instagram
February 8, 2017
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B2B Case Study: Optimizing social media channels via content
February 8, 2017
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Creating social creative
February 8, 2017
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Panel: Do your social campaigns give you PCSD?
February 8, 2017
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Building a social media care program that drives brand advocacy and revenue
February 7, 2017
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Case study: Applying social media to the customer (student) journey
November 3, 2016
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Personalizing social campaigns: A case study on the "Picture Yourself here" Experience at Northeastern
November 3, 2016
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Case study: Campus-wide public health communication via social media – a work in progress
November 3, 2016
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Having fun on social media
November 2, 2016
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Case study - Channeling your faculty stories to social media success
November 2, 2016
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Transformational Consumer Insights, Inc.
Opening keynote - How to use insight, content and digital to activate, engage and transform your audiences
September 29, 2016
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Snapchat for business: Fundamentals to grow, scale, and convert
September 29, 2016
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Once upon a time… Your brand storytelling sucked: Learn how to reflect your organization’s mission and vision through your social story
September 29, 2016
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Rebel with a cause: How David beats Goliath in the real world
September 28, 2016
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You have the data - now what? Applying insights to improve and iterate on your social media strategy
September 28, 2016
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Case study: Using social intelligence data to drive marketing & business strategy
September 28, 2016
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Write an effective and sustainable social media & content plan that ties to business goals
September 27, 2016
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Social marketing vs. content marketing: Driving the customer journey and channel performance
August 18, 2016
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Breaking down team silos for higher impact: How social, marketing, advertising and digital can collaborate
August 18, 2016
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Write an effective data-driven social media plan
August 17, 2016
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Case study: How to engage new audiences with video
August 17, 2016
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Your social media department is too small: How to build organization wide social media engagement
June 3, 2016
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How Brands Can Benefit From Branded Video
June 3, 2016
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Closing keynote: Is Social Media Dead, Or Just Wearing New Clothes?
June 3, 2016
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Case Study: Learn how the A&E social marketing team transformed the Critics’ Choice Awards into a one-of-a-kind convergent experience by tapping in to viewer emotions.
June 2, 2016
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msweetwood.com
Social Media Power Techniques that Build Your Brand and Business
June 2, 2016
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Content at Scale: Leveraging Content Volume and Velocity to Create High-Performance Campaigns
June 2, 2016
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Google Analytics for Social Media Professionals
June 1, 2016
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Kansas City Public Library
Royal Readers: How Kansas City Public Library used social media to engage a community and support the Kansas City Royals
April 28, 2016
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Social ROI – Using social platforms to increase sales & loyalty
April 28, 2016
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Reflecting your brand through multiple owned channels
April 28, 2016
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Keynote: Intentional creativity
April 28, 2016
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Case study: Best practices in bench marketing: How to find who you’re really competing against and how to beat them
April 27, 2016
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Measuring success: Social analytics
April 27, 2016
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The social media tools your organization needs to scale
April 27, 2016
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Hacks for Facebook setting up your campaigns in Ad Manager + Power Editors
April 26, 2016
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Opening keynote: How to become a content & social media powerhouse - Leapfrog your competition by getting more organized & efficient
February 11, 2016
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Cutting through the noise using content marketing analytics
February 11, 2016
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CASE STUDY: Lessons learned at StumbleUpon about social-native advertising, amplification, and tactics for content creation that you can apply to your own strategy
February 11, 2016
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Top tips for managing a short-handed social media department
February 11, 2016
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Pinterest tips you can integrate into your existing social media and content strategies to drive traffic and sales
February 10, 2016
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CASE STUDY: How one of the largest public newspaper organizations in the US harnessed social data to stay relevant and drive up subscriptions
February 10, 2016
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Branded content creation: Defining your area of authority
February 10, 2016
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CASE STUDY: How Bolthouse Farms enables innovation: Applying collaboration lessons, failing fast, and creating a more agile marketing program
February 10, 2016
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Build your workload reducing machine: Harness powerful content marketing systems to get your content on the web
February 9, 2016
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Copyrighted Images, Sponsored Content & Other Hot Topics: Legal Concerns on Social & How to Handle Them
December 9, 2015
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NYU
Podcasting to Build Community
December 9, 2015
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Case Study - An Exercise in Listening: Responding to Your Audience on Social
December 8, 2015
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Case Study - Know Your Values, Know Your Voice: Aligning Your Purpose & Social Media
December 8, 2015
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Case Study - How I Built a Social Media Program from the Ground Up in 4 Months (And How You Can Too)
December 8, 2015
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Drive marketing results with memorable social video campaigns
October 22, 2015
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Better audience segmentation - social listening technologies every marketer needs to add to their arsenal
October 22, 2015
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Documenting your social data strategy: Linking social media initiatives to business results
October 21, 2015
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On-the-ground lessons to make social media work when resources are low
October 21, 2015
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Brand journalism: If you're not creating news, your competitors are
September 24, 2015
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Trapit, Inc.
Five ways to connect with top decision makers through social media marketing
September 24, 2015
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Content creation - Becoming a storytelling marketer
September 23, 2015
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Empowering your employees and fans
September 23, 2015
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Your content strategy guidebook: Creating KPIs that tie to your business objectives
September 23, 2015
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Leverage Social Listening for Integrated Content Strategy
August 20, 2015
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Closing Keynote: The Social & Digital Future - Use Social to Measure the Customer Journey and Interpret Data to Identify Real Success
August 20, 2015
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Content Marketing: Mastering Your Craft
August 19, 2015
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Case Study: How Esurance combined owned, earned and paid media channels to become the most talked about brand during Super Bowl 50
February 9, 2017
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Harnessing social analytics and human connection for improved brand experiences
February 9, 2017
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Case study: Beyond the Walls – Bringing in-person events to life via social media activations
February 9, 2017
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Case study: What it takes to successfully pitch, launch, and grow a social media employee advocacy & influencer program
February 8, 2017
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NASA
Case study: Launching a social media strategy for a traditional, legacy brand while staying true to your company's mission
February 8, 2017
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How San Francisco Travel built a "break through" content strategy to get heard through the noise
February 8, 2017
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Integrating social media into your digital and traditional media marketing campaigns
February 8, 2017
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Building, launching and measuring your employee advocacy program (Part 1)
February 7, 2017
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Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives
November 3, 2016
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Fun Enterprises
Leveraging social media to amplify “quiet” voices
November 3, 2016
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Breaking down silos: Leveraging social media to impact the entire student experience
November 2, 2016
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Case study: Spread the news - Leveraging social media to share traditional stories in a non-traditional way
November 2, 2016
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Socializing Admissions
November 2, 2016
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The content marketing death spiral (and how to get out of it)
September 29, 2016
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Impact and planning action for the engaged social workforce
September 29, 2016
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Beyond proactive content: Why engaging your audiences through social care matters
September 29, 2016
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Behind the scenes: Social media & content strategy for LinkedIn's first TV commercial
September 28, 2016
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Publish, Listen & Response – Learn how brands like Sky, Alteryx & Post Office UK manage customer engagement across marketing and support
September 28, 2016
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Making influencer activation a part of your core strategy
September 28, 2016
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Opening keynote: Moving beyond social platforms - how technology is impacting the way we socialize
August 18, 2016
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Case study - Breaking through the noise: Leveraging organic, paid and employee advocacy to drive results
August 18, 2016
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Common pitfalls in social media marketers need to know about - and how to avoid them
August 18, 2016
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How to conduct a social media audit
August 17, 2016
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Employee advocacy at Cisco: The power of an engaged social workforce
August 17, 2016
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That's the Wrong Question: An Introduction to Social Media Analytics
June 3, 2016
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Converting Traffic to Revenue
June 3, 2016
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Opening Keynote - How a Line for an Art Project Turned into a Community and Thousands of Social Media Followers
June 2, 2016
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2016 and Beyond: Mastering Native Advertising
June 2, 2016
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How to Tell the Best Stories Through Always-On Content
June 2, 2016
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Intentional Creativity
June 2, 2016
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Employee Advocacy: Empowering Your Employees to Become Effective Brand Advocates
June 1, 2016
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“Winning” the Facebook Ads auction: How to maximize delivery and conversions on Facebook
April 28, 2016
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Case study - Using social listening to create cross-channel content
April 28, 2016
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Case study: Make the case for social media and content - Engaging leadership and employees
April 28, 2016
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Opening keynote - How to use insight, content and digital to activate, engage and transform your audiences
April 27, 2016
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LinkedIn for B2B: Engage and connect with key decision makers
April 27, 2016
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CASE STUDY: Teaching the elephant to dance: Sense and respond content at a hundred year old company
April 27, 2016
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Closing keynote: Live social media throughout the company - Empowering employees to be advocates and champions of the brand
April 27, 2016
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The Social Sales Mega Workshop: The transformation of business relationships through integrated marketing and sales
April 26, 2016
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CASE STUDY: How to take your content marketing efforts from infancy to maturity
February 11, 2016
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CASE STUDY: How First Republic Bank empowered their sales teams by building relationships with social media tools
February 11, 2016
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Case study: Selling guns and managing crisis with confidence
February 11, 2016
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Closing keynote: A future look at social media - How to plan for the trends that matter
February 11, 2016
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Powering and optimizing your Brand with social intelligence: A case study in using social insights to drive cross-platform strategies
February 10, 2016
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How does a 70 year old brand speak social? A case study in building an organic content strategy
February 10, 2016
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CASE STUDY: How Robert Half established their brand as a valuable resource: Tips for working with influencers and establishing credibility and authority
February 10, 2016
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Closing keynote: Blunt force - let's get honest about your brand: Lessons learned from a leading brand builder
February 10, 2016
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Novak Media Group
Build an effective social media plan: Best practices, time management tools, scheduling, content curation, maintenance and monitoring
February 9, 2016
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Case Study - Mapping it Out: Building a Social Strategy that will Take you Places
December 9, 2015
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How to Ensure Your Social Strategy is Ready for 2016
December 9, 2015
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Getting Started on Building Your Brand Voice & Narrative
December 8, 2015
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Employee Advocacy: It's Time To Get Your Whole Company Engaged!
December 8, 2015
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Super Models – Strategic ways to plan, sell-in, and get more from your content
October 22, 2015
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Engaging audiences with sponsored content on Twitter
October 22, 2015
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Using scrappy video for big social wins
October 22, 2015
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Staying sane as a one person social media department
October 21, 2015
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Author of Global Content Marketing
Think big AND think small
October 21, 2015
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Understanding shareability: How to find and engage your audience with content
September 24, 2015
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Social on-the-go: Adapting content for your mobile users across platforms
September 24, 2015
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Getting to know Facebook’s Power Editor, Custom Audiences and Insights
September 23, 2015
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Funny Or Die case study: Optimizing social engagement and reacting to results
September 23, 2015
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Case study: GoDaddy's social content strategy and execution
September 23, 2015
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Dynamic Storytelling, Distribution, and Data
August 20, 2015
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Effective Data Analytics: Case Study Southern Company
August 20, 2015
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Panel Discussion: How to Maintain a Strong Brand Identity on All Social Networks
August 19, 2015
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Case study: How collecting the right social data can help you develop richer, deeper connections with your customers
February 9, 2017
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Opening keynote case study: How Gatorade leverages the native functionality of social platforms to build compelling customer experiences
February 9, 2017
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The ROI of social customer care
February 9, 2017
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Closing keynote: How Kaiser powers brand advocacy for 200,000 employees and physicians worldwide
February 8, 2017
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Opening keynote: Rethink collecting customer data
February 8, 2017
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Connect to your customers in real-time: how to ensure you’re publishing to the right audience and responding with precision
February 8, 2017
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Fireside chat - How Casper leverages paid social to build a successful brand
February 8, 2017
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Beyond the tools: Best practices for engaging social media to accelerate awareness, intimacy and sustained affiliation in higher education
November 3, 2016
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Case study: Planning, deploying and sustaining a social media strategy to maintain meaningful relationships with alumni
November 3, 2016
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Intro to Inclusive Marketing: Embrace diversity, avoid pitfalls, and create your institution’s inclusive media strategy
November 3, 2016
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Leveraging the power of social listening in higher education
November 2, 2016
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New York University College of Global Public Health
Podcasting in higher education
November 2, 2016
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How universities can empower and work collaboratively with influencers
November 2, 2016
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Competing with cat videos: How FedEx approaches brand journalism
September 29, 2016
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Case Study: How to leverage video as your brand's storytelling platform and engage with new audiences
September 29, 2016
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Closing keynote: The 6 “R’s” of the Future Marketer
September 29, 2016
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Finding social media ROI: Using a combination of tools and business practices to make it happen
September 28, 2016
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Case study: ESPN's strategic approach to social
September 28, 2016
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Social Listening Strategy – How listening to social media conversations can inform your content strategy and more
September 28, 2016
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The role of social media within a global, corporate communications strategy
August 18, 2016
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Case study: They said it best – Building customer advocacy into your social strategy
August 18, 2016
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Securing internal budget & resources for social media and content
August 18, 2016
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Creating custom, targeted content to increase brand awareness
August 17, 2016
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Learning from consumers in the 21st century
August 17, 2016
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Case Study: REBRANDING AND REINVENTING: MAKING MEDICAL KNOWLEDGE ACCESSIBLE TO MORE THAN 3 BILLION PEOPLE AROUND THE WORLD.
June 3, 2016
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Creative Ideas That Customers Love And You Can Learn From
June 3, 2016
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Selling Your Brand Live: In-The-Moment Marketing With Live Streaming
June 2, 2016
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Case study - Using social listening to create cross-channel content
June 2, 2016
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Handling Negative Buzz Like a Pro
June 2, 2016
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Snackable Content: Winning an Audience One Bite at a Time
June 1, 2016
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10 things I wish I knew about social care
April 28, 2016
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Case Study: Social media command center – Using social to create richer customer experiences that tie back to business goals
April 28, 2016
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Case study: Build brand awareness through a robust social recruiting strategy
April 28, 2016
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Case study: Event Marketing: #TacticsforSocialEngagement
April 28, 2016
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CASE STUDY: How Intel launched their social video program
April 27, 2016
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The trick to improving content ROI: Make your content 3D
April 27, 2016
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Case study: Harness Facebook insights to improve your Facebook content strategy
April 27, 2016
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The Human Firewall: Breaking through the content clutter
April 27, 2016
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Dream Network Media
Become a digital video content creator on a budget (intermediate)
April 26, 2016
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Thinking outside the box: A Ernest Packing Solutions case study in digital strategy, video content, and optimized content distribution
February 11, 2016
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Building trust and loyalty through social
February 11, 2016
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CASE STUDY: How LVCVA leverages video storytelling to redefine the What Happens Here Stays Here campaign and connect with consumers across generations
February 11, 2016
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Keynote: Build your content marketing center of excellence: Solutions to the challenges of building a content strategy, working with influencers, and content across channels
February 10, 2016
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Implement a framework for developing a branded podcast series: Essential tips on how to launch, measure business impact, and get leadership on board
February 10, 2016
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A sneak peek into the creative process behind @barbiestyle Instagram channel: Lessons learned in launch, growth, and brand strategy that can apply to any organization
February 10, 2016
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Analyzing the business value of your social media plan
February 10, 2016
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Strategy, tools and implementation how-to: Create a seamless brand experience across social media and digital channels
February 9, 2016
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Becoming a publisher: Hacks for creating consistent, quality content, managing resources and workflow
February 9, 2016
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Case Study - Using Video to Share Your Brand Experience
December 9, 2015
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Closing Keynote: Inbound Strategy for Brand Ambassadors - What You Can Do Tomorrow to Activate Your Best Internal Advocates
December 9, 2015
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Building a Cohesive Content Strategy
December 8, 2015
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Case Study - Tying Your Social Media Strategy to Your Financial Goals
December 8, 2015
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Keynote: We’re only human – Learn to market just about anything by understanding your multifaceted customer
October 22, 2015
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Case study: Creating truly remarkable social media experiences to stand out from the crowd
October 22, 2015
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Deloitte Services LP
Bringing a brand to life: The Ambassador Corps Story
October 22, 2015
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Keynote: Tech trends disrupting marketing
October 21, 2015
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Case study: The new rules of consumer engagement - how digital marketers must evolve
October 21, 2015
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Engaging leadership in social business strategy
September 24, 2015
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NatureBox case study: How to create a community of influencers
September 24, 2015
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Investing wisely: Building a strategic (and realistic) content marketing plan
September 23, 2015
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Social Selling: How to use content to connect with the modern buyer
September 23, 2015
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Successful customer targeting through predictive social analytics
September 23, 2015
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Amplified Experiences: How to Tap into the Interactive and Influential to Raise Your Brand Profile
August 20, 2015
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Social Selling - How to Use LinkedIn for New Business Development
August 19, 2015
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Predictive Content Marketing
August 19, 2015
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Keynote: Why video marketing is the #1 way to engage your customers - without bankrupting your budget
February 9, 2017
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Hilton Suggests: Building social response beyond customer care
February 9, 2017
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Stanford University
How Stanford manages their reputation in the era of big data
February 9, 2017
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Snapchat for business: Fundamentals to grow, scale, and convert
February 8, 2017
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SavvyClick Marketing
The power of social media influencers: Insights into leveraging them for your brand
February 8, 2017
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Leveraging social media to drive traditional media and creating buzz both on and offline - An ASPCA 150th anniversary case study
February 8, 2017
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A B2C approach to B2B marketing - Industry case studies in getting creative with video content
February 8, 2017
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Case study: How to take your content creation from primitive to sophisticated
November 3, 2016
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Harvard University
Creating social media policies and guidelines: How to spread best practices across your institution
November 3, 2016
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Helping students build their personal brand - Train the trainers
November 3, 2016
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The power of video: Integrating video assets into your institution's digital strategy
November 2, 2016
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Geofilters & Campus Stories: A case study in making Snapchat part of your social media strategy
November 2, 2016
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J Campbell Social Marketing
Storytelling using Facebook and Instagram
November 2, 2016
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Adobe
Practical tips for growing and mobilizing a thriving online community
September 29, 2016
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Increasing loyalty through more personalized social media
September 29, 2016
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Nestle case study - Nature vs nurture: Understanding Gen Z
September 28, 2016
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Content strategy and marketing via social: Effective tactics for growth
September 28, 2016
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The intersection of content and social media strategy
September 28, 2016
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Content as experience - how to weave valuable content that supports the customer throughout their brand journey
September 27, 2016
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Strengthen your online presence by telling your company's story through content
August 18, 2016
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Rebel Digital Group
Why your brand must leverage authentic influencer relationships on social media
August 18, 2016
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Closing keynote: Trends and opportunities for brands in social media and the evolution of the marketing role
August 18, 2016
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How Denny's uses social marketing innovations to amplify engagement
August 17, 2016
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The Walmart brand narrative - engaging storytelling at scale while maintaining individual relationships
August 17, 2016
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Using Data to Build a Better Brand Experience
June 3, 2016
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From the Super Bowl to the Olympics: Social Media Marketing in a Real-Time Sports World
June 3, 2016
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Case Study: Social as Horizontal, not Vertical
June 2, 2016
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Niche Marketing with Results: Measuring the Success of your Podcast
June 2, 2016
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Don't Be Afraid of the Dark: How to Measure Dark Social
June 2, 2016
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Facebook Ads: How To Create Campaigns That Convert
June 1, 2016
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Uncle Sam and the social media generation
April 28, 2016
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Case Study: Securing your base - Empowering customers and employees to be brand advocates
April 28, 2016
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Integrated marketing for better brand awareness - aligning new media with traditional marketing
April 28, 2016
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Don't be afraid of the dark: How to measure dark social
April 28, 2016
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Maytag case study - Leveraging a brand icon to build meaningful engagements on social
April 27, 2016
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Your social media department is too small: How to build organization wide social media engagement
April 27, 2016
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Marketing in the age of Snapchat: How the young social networks are changing the rules of engagement
April 27, 2016
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From native content to native campaigns
April 27, 2016
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Creating custom, targeted content to increase brand awareness
April 26, 2016
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CASE STUDY: The power of micro ideas: Understanding online usage and data consumption habits of business owners in order to craft content they actually want to read
February 11, 2016
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Content Marketing ROI: Learn to map out realistic content goals, pair with the right metrics, and set up your reporting system
February 11, 2016
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Social selling and relationship building: Best practices in engaging with prospects on social media
February 11, 2016
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CASE STUDY: Humanizing the Cisco brand - How they built a team empowered to identify and capitalize on authentic video storytelling opportunities
February 10, 2016
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PooPourri, Orabrush, Red Bull
The 7 elements of virality: Learn the "secret sauce" to making your videos shareable
February 10, 2016
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Kroll case study: Tracking ROI of a B2B social media program
February 10, 2016
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Create experiences that deliver more meaningful and personalized moments through data, design and technology
February 10, 2016
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Use data-driven customer targeting for a better brand experience: How to source and structure relevant data, and develop targeted content to build relationships
February 9, 2016
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Setting up and optimizing ads in Facebook that convert
February 9, 2016
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Opening Keynote: Leveraging the Power of Social Media for Internal Communication - Verizon Case Study
December 9, 2015
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Your Story Matters
December 9, 2015
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Creating a Social Media Team Ready to Succeed
December 8, 2015
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Forgetting Vanity Metrics: Learn to Measure What Matters
December 8, 2015
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Intentional creativity
October 22, 2015
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Tips for improving brand awareness and credibility on social channels
October 22, 2015
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The strategy behind a lead generation campaign - How HubSpot’s marketing team launches content
October 22, 2015
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Want to crush your social media strategy? Think like a full stack marketer.
October 21, 2015
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Closing keynote: The world is wide and social never sleeps
September 24, 2015
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Case Study - Using video to tell your brand’s authentic story
September 24, 2015
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Case study - Finding your voice: Creating conversations around your brand’s narrative
September 24, 2015
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Hacking culture: 10 things we learned in 20 months
September 23, 2015
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Keynote: How to make the leap from social media to social business
September 23, 2015
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Keynote: The Impact of Social Media Platforms to Your Brand’s Social and Digital Marketing Success
August 20, 2015
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Leveraging a Brand Character on Social Media
August 20, 2015
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Building Your Brand with Live-streaming Apps
August 19, 2015
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