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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Las Vegas 2016

A sneak peek into the creative process behind @barbiestyle Instagram channel: Lessons learned in launch, growth, and brand strategy that can apply to any organization

In this case study, Lisa will give attendees a peek into the Instagram strategy behind an iconic brand - @barbiestyle, with over 1 million followers  and growing.

Lisa will cover key points including:

  • Why @barbiestyle was launched and the thinking behind the creative process and content planning
  • Insights into how demographic and other customer profile information shaped their Instagram channel strategy
  • Evolving the strategy for growth based on content performance, brand needs, and the desire to keep the channel relevant for fans

Lisa Perez
Mattel, Inc.

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