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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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San Francisco 2017

Case study: Launching a social media strategy for a traditional, legacy brand while staying true to your company's mission

With 58 years and counting of sharing the story of space exploration with a worldwide audience, the introduction of social media into NASA's communications was a major cultural and strategy shift. Moving from feeding media outlets with raw materials for them to package into stories, to being the storytellers and packagers ourselves, NASA's communications had to realign and experiment with methods, strategies, and techniques to translate often technical and scientific content into relatable, relevant, and interesting content for our robust social media audiences.

In this session, we'll explore what that paradigm-shifting strategy looks like, how we ensure accuracy in a deadline-driven environment, and how we overcame some of the growing pains to remain a nimble storyteller in the digital world by taking our communications direct to the public.

Jason Townsend
NASA

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