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San Francisco 2017

Opening keynote: Rethink collecting customer data

In a time when marketers have over 3,700 different marketing tech buying opportunities to collect, parse and use customer data, does this help with achieving business growth? In a thought-provoking talk, Mozilla's CMO, Jascha Kaykas-Wolff, speaks about the value of customer trust in delivering business performance, presents the rising 'conscious chooser' consumer category, and explains how adopting lean data practices helps in reaching the goals of every marketer.

Jascha Kaykas-Wolff
Mozilla

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