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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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San Francisco 2017

Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program

Every minute spent planning and developing content that’s social by design, every dollar spent promoting that content, every grey hair grown engaging and responding to content published via socia media channels should be quantifiable when it comes to demonstrating ROI and proving the value your team brings. But where do you start and how do you help everyone think in more measurable terms?

In this session you’ll learn how to:

  • Identify objectives
  • Organize social metrics
  • Set realistic goals
  • Instrument for tracking / measurement
  • Streamline reporting

Caitlin Angeloff
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