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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Las Vegas 2016

Analyzing the business value of your social media plan

In this session, BMC Software’s Global Head of Social Media Carlos Gil will share tactics for analyzing the effectiveness of social media for your organization as well as how he measures ROI within a B2B, enterprise Software Company. You will also learn how to justify to key stakeholders why your brand should have an active presence on social media, what’s the business benefit of engaging on specific platforms for B2C and B2B, as well how to decipher analytics around content.

Key takeaways include:

  • Whether B2B or B2C, explaining to key stakeholders the business benefit of having a social media presence for your brand

  • How to measure your brand’s social media effectiveness through likes, shares, and clicks through all stages of the buyer’s journey

  • The role that content marketing plays in social media marketing to drive awareness and demand

  • Case Study: How BMC Software has successfully leveraged employee advocacy as a key strategy to drive social engagement

Carlos Gil
BMC Software

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