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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Las Vegas 2016

CASE STUDY: How First Republic Bank empowered their sales teams by building relationships with social media tools

Not every consumer wants to build a relationship with a brand on social media - they want to build a relationship with the people behind the brand.  Spend some time with Kathleen as she shares the ins and outs of how organizations can build a program that empowers sales teams to nurture meaningful online relationships with consumers that transition to offline sales and strengthen brand loyalty.

Key learnings from this session:

  • Benefits to the brand and the consumer when individual sales people use social media to engage
  • Empower your sales organization to actually use social media and best represent the brand
  • Structure a program that can scale as your company grows

Kathleen Fetters
First Republic Bank

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