David Cuerpo joined the Seattle Fire Department in 2019, as a Communications Specialist and Public Information Officer. As the Communications Specialist, David works closely with public educators on planning and producing safety messaging for the department’s website, blog and social media channels. In the role of Public Information Officer, he responds on-scene to significant incidents to conduct on-camera interviews with media as well as inform impacted communities of potential hazards or evacuations while providing updates on Twitter.
David holds a BA in Marketing from Seattle University. Prior to joining Seattle Fire, he was a Communications Specialist for Sharp HealthCare in San Diego, CA. There, he successfully implemented a new social media strategy of sharing stories featuring patients persevering through serious illnesses or highlighting the care, compassion and expertise the hospital’s medical staff provide. Before that, David was a Media Producer for Expedia where he created photo, video and written content to promote new products for travel destinations.
David utilizes his decade worth of professional photo, video, web and social media experience toward enhancing the Seattle Fire Department’s reach and engagement on Facebook, Instagram, NextDoor and Twitter. All for the purpose on measurably improving outreach, recruitment and education.
11:45 a.m.–12:30 p.m. PT —
The public information team from the Seattle Fire Department will explore the concept of editorial planning with participants, sharing how to create an editorial planning calendar of content to successfully forge positive relationships with the online community. The team will discuss how to smoothly incorporate seasonal public safety messages with incident communications, along with which types of social media posts receive the most engagement. Finally, a case study of communicating with the public during COVID will be shared with participants, and how the regional and consistent messaging helped to enforce public health guidance.