Jennifer Davies is the digital content supervisor for the city of Las Vegas, Nevada. In her role, the very first ever created by the city to focus on social media, Jennifer and her team support the city’s 20 departments and seven elected officials with social media outreach, email marketing and website content. She believes that online tools are changing the face of government for the better by making it easier to share news and get feedback. She has a bachelor’s degree in communication and public relations from Michigan State University and a master’s degree in communication management from the University of Southern California. Follow her on Twitter @jendavies26 and the city at @cityoflasvegas.

Jennifer Davies’s Session

9:00am – 9:45am Pacific Time —

Panel: Best Practices for Building Your Instagram Channel

This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

How panelists are using Instagram differently than other social media platforms
Best practices + processes for creating Instagram content
Common challenges and how to overcome them to find success on the platform
Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
Hacks and strategies for great Stories
Using Instagram analytics to improve engagement and performance