Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.

Jessie Brown’s Session

9:00am – 9:45am Pacific Time — Thursday, December 9, 2021

Panel: Best Practices for Building Your Instagram Channel

This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

How panelists are using Instagram differently than other social media platforms
Best practices + processes for creating Instagram content
Common challenges and how to overcome them to find success on the platform
Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
Hacks and strategies for great Stories
Using Instagram analytics to improve engagement and performance