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Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Jessie Brown is the social media specialist for the Iowa Department of Natural Resources, whose content is seen more than a million times each week. Jessie believes in the power of social media to inspire, engage, educate and build quality relationships between government agencies and their audiences.

As a lifelong Iowa outdoor enthusiast, she takes great joy in inspiring and encouraging fellow Iowans to embark on new outdoor pursuits and to become greater stewards of nature.

Social Media Club Des Moines' 2017 Social Media Professional of the Year, Jessie's led a charge to develop government social media that’s resulted in national, state and local recognition. She currently serves as the Midwest representative for Government Social Media’s Member Council, has served on the board of Social Media Club Des Moines, and works to help other social media professionals stay emotionally and mentally resilient in an often taxing and stressful career.

Jessie Brown’s Session(s):


8:45am – 9:30am PDT —

Panel: Best Practices for Building Your Instagram Channel

This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

  • How panelists are using Instagram differently than other social media platforms
  • Best practices + processes for creating Instagram content
  • Common challenges and how to overcome them to find success on the platform
  • Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
  • Hacks and strategies for great Stories
  • Using Instagram analytics to improve engagement and performance

Check out our early bird ticket prices!
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