Desarae A. Bradham, MPH

Desarae Bradham is the Social Media Manager for the Philadelphia Department of Public Health and manages the Department’s Twitter, Instagram, LinkedIn and NextDoor accounts. She is responsible for the Department’s unique social media strategy and developing and approving content. Her unconventional ways of getting important public health information to residents include turning pop culture, memes, and social media trends into public health and pandemic response messaging. Her efforts have helped grow the Department’s social media presence by significantly increasing following and engagement across all platforms (and going viral!) and has helped solidify the Health Department’s social channels as a trusted source.

Desarae holds a Master’s Degree in Public Health and has worked in the field for 6 years. When she’s not scrolling through social media, she enjoys traveling and being a foodie. 

8:15 a.m.–9:00 a.m. Pacific Time — Wednesday, December 7, 2022

Panel: A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic

Panelists will share their experiences building unique brand voices, what they’ve learned along the way, and what attending agencies should consider as they build their own brand online.

Topics include:

• How brand voice and messaging varies depending on the platform
• The right time and place to lean on playful messaging and when not to
• The role of data in understanding your audience and how that shapes your brand voice
• How your brand voice can and should evolve over time, based on changing audience needs and brand expectations
• The role of a brand in building community, relationships, and trust
• Steps to avoid tone-deaf messaging