Download Talks   |    San Francisco 2020   |    First Responders   |    Chicago 2020   |    Influencer Marketing   |    Talk to a live representative: 888-409-4418

New York City

Learn best practices in social media marketing
from today's leading colleges and universities

October 27, 2020: Pre-Summit Social Media Training
October 28–29, 2020: General Summit

We’re hard at work planning a stellar speaker line-up. Sign up to find out when program details are announced!


Learn the nuts and bolts of a successful social media strategy to position your institution for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university.

Experience a unique gathering of senior-level, cross-industry marketers. Attendees benefit from focused higher education sessions, along with access to 35+ consumer brand case studies.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Last Year’s Speakers We’re hard at work on an amazing 2020 program. While you wait . . . check out our stellar line-up from last year!

Krista Berend

Krista Berend

Director of Social Media
Texas A&M University

Jason Boucher

Jason Boucher

Social Media Director
University of New Hampshire

Josef Bookert

Josef Bookert

Digital and Social Media Strategist
Yale Medicine

Michael Benning

Michael Benning

Social Media Director
University of Iowa

Rachel Colleen Smith

Rachel Colleen Smith

Associate Director, Social Media
Columbia Business School

Geoff Coyle

Geoff Coyle

Social Media Editor
West Virginia University

Karen Freberg, Ph.D.

Karen Freberg, Ph.D.

Associate Professor in Strategic Communication
University of Louisville

Mohsina Yusuf

Mohsina Yusuf

Communications Coordinator
Emory University

See ALL Speakers Become a Speaker

Hear it straight from the marketers who have attended.

We know our community well — which means over the last 10 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational. This is what our attendees love most about our social media marketing programs.

  • “The best higher education social media conference there is!”

    Liz Harter,
    Social Media Manager, University of Notre Dame

  • “This is the most beneficial conference I attend each year!”

    Krista Berend,
    Director of Social Media, Texas A&M University

  • “Best summit out there.”

    Webb Lewis,
    Digital Content Specialist, University of Mississippi

  • “A must-attend for anyone involved in social media for higher education.”

    Angela Filler,
    Senior Director of Marketing, Wofford College

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

How to Participate at #SMSsummit

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.


If you have an insightful, take-away driven case study to share, we want to hear from you.


We help our media partners engage with our community of marketing leaders and decision-makers.

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct