Zenia is a Chicago native who joined the 3Q Digital team in March of 2017. She has more than 7 years of experience managing paid media for clients in a wide range of verticals, with a client portfolio that includes Ulta Beauty, Northwestern Mutual and Miami Children’s Hospital. She's an experience presence in industry thought leadership; she has a column on Search Engine Land and has spoken at SMX Advanced, SMX East, and the Janes of Digital series.
Zenia Johnson’s Session(s):
11:00 a.m.–11:40 a.m. — Thursday, October 29, 2020
Brand new social platforms are emerging almost monthly, with advertisers being pressured to deliver consistent results while also being early adopters of these new emerging technologies. With new platforms like TikTok, or even smaller ones like Quora or SnapChat, how can you know which one is the right fit?
In their presentation, Zenia and Vernon will share a winning strategy, where they outline:
The newest social platforms that are delivering the best results for our clients
Understanding if a platform is the right fit for your customers
The ideal testing methodology to determine the impact of running media on a new channel
How to develop a creative and messaging theme that will resonate with your core audience regardless of platform