Laurie O’Hara is a writer and social media specialist at Keene State College. She leads social media strategy, content curation, and engagement initiatives for the college’s flagship social media channels. Laurie works to increase brand awareness, expand the college’s digital presence, and introduce the college to new online audiences. In addition, Laurie plays an integral role in the college’s content marketing campaigns, contributing content across all brand communications channels. She also advises the college’s internal departments in developing and maintaining strong social media presences of their own. Laurie holds a bachelor’s degree from Mount Holyoke College and an MBA with a specialization in marketing is expected from the University of New Hampshire in fall 2021.
Laurie O’Hara’s Session(s):
2:50 p.m.–3:35 p.m. — Wednesday, October 28, 2020