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Day 1 — Pre-Summit Social Media Trainings

Tuesday, October 27, 2020

9:00 a.m.–10:00 a.m.

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

10:00 a.m.–1:00 p.m.

Higher Ed: Social Media Workshop A

Webb Lewis
Digital Content Specialist
The University of Mississippi

10:00 a.m.–1:00 p.m.

Corporate: Social Media Workshop A

Speaker TBA
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10:00 a.m.–1:00 p.m.

Corporate: Social Media Workshop B

Speaker TBA
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1:00 p.m.–2:00 p.m.

2:00 p.m.–5:00 p.m.

Higher Ed: Social Media Workshop B

Hillary Smith
Social Media Strategist, University Relations
Clemson University

2:00 p.m.–5:00 p.m.

Corporate: Social Media Workshop C

Speaker TBA
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2:00 p.m.–5:00 p.m.

Corporate: Social Media Workshop D

5:00

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Day 2 — General Summit

Wednesday, October 28, 2020

7:30 a.m.–9:00 a.m.

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:00 a.m.–9:10 a.m.

Speaker TBA
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9:00 a.m.–9:10 a.m.

Speaker TBA
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9:10 a.m.–9:50 a.m.

Penn State Case Study

Rob Peeler
Social, Digital, and Multimedia Coordinator, College of Health and Human Development
Penn State University

9:10 a.m.–9:50 a.m.

Keynote

Speaker TBA
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10:00 a.m.–10:45 a.m.

Panel

Speaker TBA
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10:00 a.m. –10:45 a.m.

Panel

Speaker TBA
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10:45 a.m.–11:15 a.m.

Higher Ed Summit:
Case Studies, Keynotes & Panel Sessions

Conference A: Social Media Platform Best Practices and Emerging Trends

Conference B: Content Creation and Video Marketing Best Practices

Conference C: Influencer Marketing & Employee Advocacy Strategies

11:15 a.m.–12:00 p.m.

Panel

Speaker TBA
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11:15 a.m.–12:00 p.m.

Jason R. Dailey
Agency Development Lead
Facebook

11:15 a.m.–12:00 p.m.

Speaker TBA
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11:15 a.m.–12:00 p.m.

Speaker TBA
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12:00 p.m.–1:00 p.m.

1:00 p.m.–1:45 p.m.

Panel

Speaker TBA
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1:00 p.m.–1:45 p.m.

Speaker TBA
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1:00 p.m.–1:45 p.m.

Speaker TBA
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1:00 p.m.–1:45 p.m.

Speaker TBA
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1:55 p.m.–2:40 p.m.

Panel

Webb Lewis
Digital Content Specialist
The University of Mississippi

1:55 p.m.–2:40 p.m.

Speaker TBA
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1:55 p.m.–2:40 p.m.

Speaker TBA
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1:55 p.m.–2:40 p.m.

Speaker TBA
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2:50 p.m.–3:35 p.m.

Panel

Laurie O’Hara
Social Media Specialist
Keene State College

2:50 p.m.–3:35 p.m.

Nick Myers
Founder & CEO
RedFox AI

2:50 p.m.–3:35 p.m.

Speaker TBA
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2:50 p.m.–3:35 p.m.

Speaker TBA
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3:35 p.m.–4:00 p.m.

4:00 p.m.–4:45 p.m.

Panel

Kirsten Clark
Associate Director of Enrollment Services Communication & Marketing
University of Houston

4:00 p.m.–4:45 p.m.

Speaker TBA
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4:00 p.m.–4:45 p.m.

Speaker-Led Roundtable Discussions

Topic A: How to Build a Platform-Tailored Approach to Social Video

Topic B: Launching Your Employee Advocacy Program

Topic C: Achieving Influencer Marketing Results — Agency vs. In-House Team?

Topic D: Running Social Strategy as a 1-Person Team

4:00 p.m.–4:45 p.m.

Speaker-Led Roundtable Discussions

Topic A: Creating a Social Media Presence for Your Executive Leadership

Topic B: Addressing Challenges in Dropping Social Engagement Rates

Topic C: How to Grow and Maintain a Social Media Following

Topic D: Tips for Creating Great Micro-Content

4:55 p.m.–5:30 p.m.

Jason Boucher
Social Media Director
University of New Hampshire

4:55 p.m.–5:30 p.m.

Keynote

Speaker TBA
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5:30 p.m.

Register Now & Save $700
Savings Ends June 25
Download Agenda

Day 3 — General Summit

Thursday, October 29, 2020

9:00 a.m.–9:50 a.m.

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

9:50 a.m.–10:00 a.m.

9:50 a.m.–10:00 a.m.

Speaker TBA
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10:00 a.m.–10:40 a.m.

Case Study

Speaker TBA
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10:00 a.m.–10:40 a.m.

Keynote

Miri Rodriguez
Head of Global Internship Program
Microsoft

10:40 a.m.–11:00 a.m.

Higher Ed Summit:
Case Studies, Keynotes & Panel Sessions

Conference D: Social Media ROI

Conference E: Advertising and Paid Media Strategies

Conference F: Brand Engagement & Audience Growth

11:00 a.m.–11:40 a.m.

Panel

Speaker TBA
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11:00 a.m.–11:40 a.m.

Speaker TBA
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11:00 a.m.–11:40 a.m.

Zenia Johnson
Account Lead
3Q Digital
Vernon Johnson
Paid Social Evangelist
3Q Digital

11:00 a.m.–11:40 a.m.

Speaker TBA
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11:50 a.m.–12:30 p.m.

11:50 a.m.–12:30 p.m.

Speaker TBA
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11:50 a.m.–12:30 p.m.

Speaker TBA
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11:50 a.m.–12:30 p.m.

Speaker TBA
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12:30 p.m.–1:30 p.m.

1:30 p.m.–2:10 p.m

Panel

Speaker TBA
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1:30 p.m.–2:10 p.m.

Speaker TBA
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1:30 p.m.–2:10 p.m.

Speaker TBA
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1:30 p.m.–2:10 p.m.

Speaker TBA
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2:20 p.m.–3:00 p.m.

Keynote

Eileen Reynolds
Director of Social Media
New York University

2:20 p.m.–3:00 p.m.

Closing Keynote

Speaker TBA
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3:00 p.m.

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