Mary Olivieri

2.718 Marketing

Mary Olivieri is the President of the fully-integrated marketing and PR agency – 2.718 Marketing and a Second City Training Center student. With decades of Copywriting, Creative Direction, and Strategic Marketing under her belt, she has led scores of Higher Ed communications professionals in delivering materials designed to trigger an emotional response in prospective students, graduate student candidates, parents, guardians…and more. Through custom-created, improvisational-based exercises – her approach to the craft of writing and brainstorming has often been called “Zen-like” and “groundbreaking.” As an award-winning B2B and B2C marketer, Mary has created communications for hundreds of schools, including the University of Illinois Chicago, Herzing University, Kellogg Graduate School of Management | Northwestern, Governor’s State University, and more!

Mary Olivieri’s Session

1:00 p.m.–1:45 p.m. Pacific — Tuesday, October 24, 2023

5 Content Brainstorm Steps that Generate Big Ideas

Have you ever tried to create content from scratch? It's hard! With every idea feeling like it's been done before, how do you create unique and engaging pieces repeatedly? 

A really smart and strategic content brainstorm.

In this session, 2.718 Marketing will take you down the path they use to create big, exciting ideas that deliver results for their Higher Education clients.

You'll learn to:

  • Understand your target audience, including their needs, interests, and preferences via persona development
  • Analyze your competitors' content to track trends, identify gaps in the market, and develop unique content while discovering what works and what doesn't
  • Create clear content goals and expectations to help you stay focused and in alignment with your school's overarching marketing goals
  • Generate a wide range of ideas and bring fresh perspectives to the creative process
  • Deliver informed recommendations that keep your audiences coming back for more

Following these steps, you'll develop effective marketing content that drives engagement with prospective, transfer, and graduate students and parental decision-makers.

Check out our early bird ticket prices!
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