Yendy is a digital marketing expert, specializing in paid and organic social media for leading multi-segment agency Orci and acting as the liaison between its audience and brand marketing teams. She has a full spectrum of experience in the content development process, ranging from identifying audience insights to strategy and content development, as well as distribution. She has used her expertise to support the launch of major brands into the U.S. Hispanic audience across the automotive, CPG, banking and retail industries.
With a background in sociology and public relations, Yendy identifies behavioral and cultural trends that will connect with audiences and create talk value. She leads teams across content development, influencer campaigns, branded content, and experiential activations, and is passionate about embracing the only constant in social media—change—necessarily guiding clients to adapt and thrive. Before joining Orcí, Yendy was a publicist at PR agency Conexion, and also led the digital and social arm of a lifestyle startup.