Throughout my career, I've used social media to help brands build engaged audiences across all platforms. I leverage a keen eye for analytics with a passion for communications to tell a brand's story to both internal and external audiences. In my current role with a well-established national brand, I dig into strategy to push a consistent digital footprint.
From press releases to email strategy, I’ve managed many different roles. In order to gain invaluable insight into the industry, I planned and facilitated focus groups -- which provided quantitative knowledge that pushed strategy to solidify our brand and turn engagement into loyalty.