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Social Media Analytics: Making Better Use of Your Data to Create Targeted Campaigns

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Many times we find ourselves in a meeting, either pre-campaign or post, trying to explain the measurables to administrators for either justification or approval. This is why it is paramount that we understand our social media analytics. Understanding the data can guide us through our decision-making process, and it allows us to get the most bang for our buck in paid campaigns. Understanding the data and being able to explain that data, can help justify your ask or combat a bad idea.

Takeaways include how to:

  • Take a look at the free data that platforms provide.
  • Explore how to use data to create targeted campaigns that will yield promising results.
  • Discuss how to explain your campaign results to your administrators in a way that makes sense.


Webb Lewis
Digital Content Specialist
The University of Mississippi

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