Nykiera Thomas is the Social Media Coordinator at Oakland University. Thomas received her degree from Michigan State University with a Bachelor of Arts degree in Communication and a minor in Leadership of Organization. She specialized in social media, digital marketing, and communication. She is currently getting her Master's degree in Communication from Oakland University. Thomas is the university's primary contact and manages its social media handles. She is currently leading and maintaining all university-wide social media initiatives' strategic goals, direction, and development. Thomas continues to leverage social media to build a community of storytellers with students, faculty, and staff. One of her main goals is to collaborate with campus departments and organizations to build engagement and increase brand awareness. Thomas's primary objective is to help leverage unit/department social media and train student interns and account managers. She enjoys trying new vegan restaurants and walking her French bulldog in her free time.

Nykiera Thomas’s Session

10:00 a.m.–10:45 a.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
Supporting collaborative communication and idea-sharing across the university community
Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
Setting up other departments for success on social with tools and resources
Working alongside other departments to create and promote content that aligns with the university brand