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Dani Dean

Associate Director of Social Media
The Ohio State University

As the Associate Director of Social Media at The Ohio State University, Dani oversees the social media strategy for the enterprise social media accounts with a focus on growing the brand, engagement and lead generation across the university. She builds collaborative relationships across Ohio State by leading the Social Media Community of Practice, a group of 100+ marketers and communicators interested in creating or expanding the social presence of their colleges and departments at the university. She also serves as a social media consultant for the university, concentrating on best practices, creating content strategies and guiding enterprise-wide social media campaigns. Before her current role, Dani was the Social Media Production Manager for Ohio State and led the creative direction and content creation for the university on social. She has a background in sports digital media as a broadcast journalist, social media manager and content creator for The Ohio State University Department of Athletics and local news stations. She graduated from Ohio University with a Bachelor of Science in Journalism degree. Outside of the social media world, she loves to travel, hike, try new workout classes, go to concerts and sporting events (especially the Cincinnati Bengals) and walk her mini Goldendoodle, Cooper.

Dani Dean’s Session(s):


10:00 a.m.–10:45 a.m. Pacific Time —

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

  • Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
  • Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
  • Supporting collaborative communication and idea-sharing across the university community
  • Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
  • Setting up other departments for success on social with tools and resources
  • Working alongside other departments to create and promote content that aligns with the university brand

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