Kayla Bosco is a Social Media Strategist with Syracuse University. She received her bachelor’s degree in marketing from Providence College and her master’s in mass communications from Kansas State University. She worked in college athletics for several years doing marketing, event planning and social media. Places of employment include: Kansas State, the University of Memphis and the University of Houston. Following her career in sports, she was a social media account executive at an agency in Houston, TX where she handled several social media accounts for different clients. Kayla moved back to her hometown of Syracuse, NY in 2017 and has worked for Syracuse University since then in various roles. She currently develops strategies for and manages the @SyracuseU social media accounts. When she’s not on social media staying up to date on the latest trends, you can find her binging a good show on Netflix.

Kayla Bosco’s Session

10:00 a.m.–10:45 a.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
Supporting collaborative communication and idea-sharing across the university community
Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
Setting up other departments for success on social with tools and resources
Working alongside other departments to create and promote content that aligns with the university brand