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Maria DeCabooter

Assistant Director, NAU Social Media
Northern Arizona University

Maria DeCabooter has led NAU’s social media and digital communications efforts since 2013. She loves creating communities that build relationships and is honored to tell the Lumberjack story every day. Under her leadership, NAU ranked first in social media engagement two years in a row by Rival IQ and Up&Up. She earned the Best Higher Ed Administrator Using Social Media award from the EDU Hall of Fame in 2017. Most recently, the NAU Social Media team won the Best Use of Instagram Stories category in the 2019 PR Daily Digital Marketing and Social Media Awards. Maria received a B.A. from Rice University and a J.D. from the University of Arizona Rogers College of Law.

Maria DeCabooter’s Session:

1:00 p.m.–1:45 p.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look. 

Panelists include:

  • Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
  • Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
  • Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
  • Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.
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