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VIRTUAL CONFERENCE

Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals

February 23–24, 2022

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FEATURED SESSIONS

Intuit

Trending on TikTok: Best Practices for Creating Engaging TikTok Content

This session with Lauren Thomas of Intuit will highlight lessons the TurboTax team has learned through its first two years on TikTok while providing actionable insights and takeaways to help you tap into the platform.

Nucleus Healthcare

How to Measure Social Media Success: Finding the KPIs That Matter For Your Brand

In this session, Noressa Kennedy Hinkler of TNAA will show you how to prioritize KPIs to make social media analytics work for you and find out which KPIs C-levels care about most.

Nationwide

How to Navigate An Organic vs. Paid Digital Strategy

As the digital marketplace becomes increasingly complex the need for a cohesive paid, owned and earned strategy is essential to achieve most marketing goals. Starting with objectives and moving through process and execution, Kristi Daraban of Nationwide will discuss key factors for outlining your strategy.

6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Marissa Kargas


Marissa Kargas

Director, Digital Strategy & Brand Engagement
Walmart

Lisa Perez


Lisa Perez

Director, Social Media + Influencer Marketing
Savage X Fenty Lingerie by Rihanna

Lauren Thomas


Lauren Thomas

Senior Manager - Communications & Social
Intuit

Elizabeth Camp


Elizabeth Camp

Social Media Manager
Walker Art Center

Jon Frederick


Jon Frederick

Director of Social Media
Nickelodeon

Kristi Daraban


Kristi Daraban

Associate Vice President, Social Media
Nationwide

Noressa Kennedy Hinkler


Noressa Kennedy Hinkler

Senior Director, Recruitment Marketing
Nucleus Healthcare

Erica Santiago


Erica Santiago

Senior Manager, Digital Content
Pfizer

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WHAT ATTENDEES SAY ABOUT THE #SMSSUMMIT VIRTUAL EXPERIENCE

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Take your first step toward becoming a better marketer!

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HOW TO PARTICIPATE AT #SMSSUMMIT

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