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Georgina Irwin

Digital Content Manager

A communications specialist with over 7 years of experience, Georgina started her career in Pfizer UK Colleague Communications after graduating from Cardiff University, UK, with a bachelor’s degree in English Language and Communications. In 2017, she moved into the Digital Communications team where she helped to launch and grow Pfizer UK’s corporate social media presence, developing social media strategies which drive brand awareness and lift corporate reputation.

In 2021, Georgina completed a 6-month secondment into Pfizer’s Global Digital Content team in which she was responsible for launching the new Science Will Win corporate podcast, enhanced by an impactful paid marketing strategy. She also lead the UK’s digital strategy throughout the COVID-19 pandemic.

Georgina Irwin’s Session

10:00 a.m.–10:45 a.m. Pacific Time —

Behind the Breakthroughs: Telling a Complex Story Through Podcasting

It’s never been more important to understand the impact of science, and over the past 2 years public interest has peaked in knowing more about their health. Yet the story can be complex, with many weaving plot lines, and it needs a true expert to narrate it.

In this session you’ll hear how the Pfizer digital content team turned to podcasting to reach new audiences, inviting the public to learn more about the stories behind the breakthroughs in an alternative format. With podcast listeners reaching new heights during the pandemic, the team took the opportunity to untangle the complexities of the industry through the voices of those closest to the action.

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