Michelle Dougenik heads up the Content Strategy and Development at Ocean Spray Cranberries Inc., an agricultural cooperative owned by over 700 cranberry farmer families in the U.S., Canada, and Chile.
Michelle brings to her role over a decade of experience cultivating intense brand love and a consistent brand image across multiple platforms. After building a successful B2B brand from the ground-up, Michelle left the AEC industry to pursue her passion in consumer marketing. Attracted to Ocean Spray’s authentic brand story and unique cooperative model, Michelle joined Ocean Spray in 2015 on its Global Brand Communications team. She has since brought the iconic brand to life across all integrated marketing channels, including social media, which she has helped grow to over two million combined followers.
Today she leads the organization’s domestic content and social strategy, consumer engagement efforts, influencer programs, and creative development, for both paid and owned consumer-facing content.
She is a published author in the Journal of Digital & Social Media Marketing, a previous panelist at our Social Media Strategies Summit and SXSW, mom of two, and food enthusiast.
12:30 p.m.–1:15 p.m. Pacific Time — Thursday, February 24, 2022
