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Michelle Dougenik

Content Strategy & Development Manager
Ocean Spray Cranberries, Inc.

Michelle Dougenik is the Content Strategy & Development Manager at Ocean Spray Cranberries, an agricultural cooperative owned by over 700 cranberry farmers in the U.S., Canada & Chile.

Michelle has grown Ocean Spray’s social media presence over the past 6 years to around 2MM combined followers and brings to her role over 11 years of Integrated Marketing experience, with a heavy focus on social for both B2B and B2C models. Joining Ocean Spray in 2015 on their Global Brand Communications team, she has helped bring this iconic brand to life across all integrated marketing channels. Shortly after joining and revamping their global social channels, Ocean Spray was named one of the top “15 Food Brands with Drool-Worthy Instagram Accounts” by HubSpot. She now leads the strategy and creative development of all Ocean Spray’s consumer-facing content, both paid and owned, for their domestic channels.    

Michelle lives in Sagamore Beach, MA with her husband, Matt, two kids, Lyla and Logan and their black lab, Missy.

Michelle Dougenik’s Session

12:30 p.m.–1:15 p.m. Pacific Time —

Panel: Remix, Repurpose, Reuse: Maximizing the Life of Your Content on Social Media

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