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Ever find yourself wondering if there was something more you could do to your content to increase its impact? As a writer you have learned to rely on your gut, and though that reliance has merit, that’s just the beginning. There’s also data – and it’s a real gift for those of us who are expected to create engaging campaigns and content day after day.
Mary Olivieri, EVP and Executive Creative Director of CBD Marketing, will share the secrets of leveraging data in all its forms to boost your content in order to meet your objectives and KPIs.
In this session, you'll learn how data plays a key role in copy development and get answers to:
Plus, we’ll feature examples from Blue Diamond Almonds, Whirlpool Corporation and other leaders in their fields.