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Paid Social Media Marketing — Detailed Targeting for Niche Audiences

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Find and create the perfect social media audiences for your product, program or event. Use the sophisticated tools Facebook Business Manager has to offer to create Social Media Campaigns with Detailed Targeting on Facebook and Instagram. Build, grow and nurture your audiences. Increase conversions for your business. 

→ After this session, you’ll be able to:

  • Understand the difference between a "Boosted" post and a Facebook Business Manager created Ad.
  • Know how to identify your audience 
  • Implement Detailed Targeting within Facebook Ads Manager


Elizabeth Camp
Social Media Manager
Walker Art Center

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