Gaby Padilla

Senior Manager, Digital Integrations

Gaby is the Senior Manager of Digital Integrations for Tinuiti’s Influencer Marketing practice. Gaby has over 10 years of experience within digital media marketing, with her expertise focused on social strategy and paid media. 

Through her time in digital media marketing, she has focused her expertise through planning and executing integrated programs across all channels - including social, native, influencer and paid media partnerships. 

Gaby’s experience ranges across client verticals, including food and beverage, non-profit, sports and health. Through this work, she has gathered the intel to troubleshoot and execute integrated digital and paid campaigns from start to finish, including setting up and working with celebrity influencers to ensure the program ran smoothly from a social perspective, for clients such as Conagra, Ajinomoto, Boris Lawrence Henson Foundation, Starbucks, Dairy Management Inc., Fuel Up to Play 60, and the American Sexual Health Association. 

Being from the Chicagoland area, Gaby enjoys exploring the city and its neighborhoods through enjoying meals at new restaurants. Outside of work, you can expect Gaby to be hanging out with her goldendoodle Simba and planning her next international trip. 

Gaby Padilla’s Session

9:00 a.m.–12:00 p.m. Pacific — Friday, June 16th, 2023

Influencer Marketing: Building & Maximizing Your Program

Do you often get stuck at key points during strategy and execution of your Influencer programming?  If so, join us to talk through three of the key hangups we have seen and we’ll give you some tips and best practices to navigate these points:

  1. Strategic set up and framework - without a solid strategy, it’s often difficult to have a smooth execution or understand if campaigns were successful, so we’ll give you tips on setting up your campaign with ease.
  2. Negotiating with Influencers and Agents - negotiations are often the most stressful part of the Influencer process. Our team will walk you through best practices when working with agents, where they are coming from in their roles and how to best negotiate to get what you need.
  3. Distribution of Influencer content - how to maximize your investment through strategic distribution of Influencer content (both paid and owned). Tinuiti will give you tips and best practices on everything from resharing, whitelisting and other, unthought of distribution channels.
Check out our early bird ticket prices!
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