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Uzair Hasan

Senior Paid Media Manager
Edible Arrangements

Uzair Hasan is a digital marketing strategist with experience in paid media, influencers, specialized digital activations, and ecommerce. Uzair works for Edible® as the lead digital marketer for efforts across social, search, affiliate, and more.

In his current position, Uzair has played a valuable role in Edible Arrangements’ turnaround from multi-year decline in sales to now achieving record breaking sales and double digital growth. Uzair has been able to support the brand’s transformation through cutting wasteful media spending, improving return on activated media, and unlocking new media opportunities. Uzair’s next big challenge is to help Edible® achieve its goal of becoming the first of mind destination for all consumer food gifting needs.

Uzair Hasan’s Session

How to Get 100x ROAS on Facebook and Instagram

In this session, you will learn how to optimize your Facebook and Instagram Ads for your ecommerce website. Facebook, when used correctly, can be a powerful advertising platform to help drive ecommerce sales. As a self-taught Facebook Ads expert, Uzair will give some key points on how you can make your ads achieve better results. 

Key action items Uzair will cover include:

  • Setting up the campaign correctly
  • Determining the right demographics to target
  • Choosing creative and copy that will most likely resonate with your target demographic
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