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If I asked you to scroll through your Instagram right now, how many brands that you follow would pop up just in a minute or two? Do you actively engage with those posts? Do you ever buy something just because you saw it on Instagram? Companies of all sizes have embraced Social Media over the last 5-7 years as the newest form of digital marketing and in more recent times, it’s become a key sales driver for many. New products, customer reviews, mission statements, UGC (User Generated Content), and more, are all types of content you would expect to see on a brand’s page.
Now, imagine you saw a brand you follow post their version of a viral meme, write something on Twitter that made you laugh, or respond to a comment you left them to let you know they were there for you. The MOST important thing consumers (64% of consumers if we are being exact) is to feel like a brand wants to connect with them. How do we do this? Find what consumers care about and meet them there. This session will talk about how to make your brand’s social media more about the consumer, and less about you/your brand.